For a hard-working communication channel that’s targeted, personal, flexible, measurable, easy to produce and cost-effective, look no further than direct mail.
According to the U.S. Postal Service, direct mail is read by 77% of adult consumers. Add to that the fact that 85% of households sort their mail every day,1 and it’s clear that direct mail marketing can get you noticed.
The truth is direct mail marketing has never been more effective. Why else would digital leaders including Google and Fab embrace it in their own marketing programs? Forty percent of consumers say they have tried a new business after receiving direct mail, and 73% say they prefer printed mailings over emails to learn about new products and services or offers from companies they know.2 Most telling of all, while email response rates have declined sharply in the past six years, direct mail response rates are holding strong.3
Design, print and mail, all under one roof. It doesn’t get any easier than that. Trust the experts at Allegra for your next direct mail campaign to enjoy the benefits of postal savings, faster turnaround time, improved deliverabilty and better results. We’ll handle the details, you decide which customers to target:
Give us your piece of mail, we’ll give you peace of mind.
The truth is direct mail marketing has never been more effective. Why else would digital leaders including Google and Fab embrace it in their own marketing programs? Forty percent of consumers say they have tried a new business after receiving direct mail, and 73% say they prefer printed mailings over emails to learn about new products and services or offers from companies they know.2 Most telling of all, while email response rates have declined sharply in the past six years, direct mail response rates are holding strong.3
Neighbourhood Mail™ (Canada Post’s Direct Mail Program) is a powerful way to grow your sales. And, now you can plan and manage your direct mail campaigns with ease, using a one-stop provider who can handle it all for you. Get your next direct mail campaign into the mail stream faster and into the right hands with:
Targeting the most likely audience is Job #1 in direct marketing. If you’re not talking to the right person, then nothing you say or do will resonate. Understand these basics about direct mail to invest your marketing dollars wisely: