Direct Mail
For a hard-working communication channel that’s targeted, personal, flexible, measurable, easy to produce and cost-effective, look no further than direct mail.
According to the U.S. Postal Service, direct mail is read by 77% of adult consumers. Add to that the fact that 85% of households sort their mail every day,1 and it’s clear that direct mail marketing can get you noticed.
THE FACTS ABOUT DIRECT MAIL
The truth is direct mail marketing has never been more effective. Why else would digital leaders including Google and Fab embrace it in their own marketing programs? Forty percent of consumers say they have tried a new business after receiving direct mail, and 73% say they prefer printed mailings over emails to learn about new products and services or offers from companies they know.2 Most telling of all, while email response rates have declined sharply in the past six years, direct mail response rates are holding strong.3
HOW TO PLAN YOUR DIRECT MAIL PIECE
Design, print and mail, all under one roof. It doesn’t get any easier than that. Trust the experts at Allegra for your next direct mail campaign to enjoy the benefits of postal savings, faster turnaround time, improved deliverabilty and better results. We’ll handle the details, you decide which customers to target:
- What kind of mail piece are you planning to send?
- When do you need the delivery of your mailing to start?
- Where do you want your mailing delivered?
- Choose up to 3 demographic category filters.
- Choose a delivery area.
Give us your piece of mail, we’ll give you peace of mind.
OFFICIAL STUDIES BY CANADA POST
How direct mail combines the intimacy of ritual, the impact of physicality and the power of data-driven relevance to send a signal that resonates.
The neuroscience behind the response-driving power of direct mail.
Boost Sales by Profiling Your Best Customers with Allegra CustomerCLICK
The truth is direct mail marketing has never been more effective. Why else would digital leaders including Google and Fab embrace it in their own marketing programs? Forty percent of consumers say they have tried a new business after receiving direct mail, and 73% say they prefer printed mailings over emails to learn about new products and services or offers from companies they know.2 Most telling of all, while email response rates have declined sharply in the past six years, direct mail response rates are holding strong.3
It’s In the Mail!
Neighbourhood Mail™ (Canada Post’s Direct Mail Program) is a powerful way to grow your sales. And, now you can plan and manage your direct mail campaigns with ease, using a one-stop provider who can handle it all for you. Get your next direct mail campaign into the mail stream faster and into the right hands with:
- Address verification
- Bar coding
- Collating
- Direct addressing
- Every Door Direct Mail®
- Inventory and fulfillment
- Mailing list purchase and management
- Postal discounts
- Sealing and pre-sorting
- Tabbing
Mailing List Rental and Management
Targeting the most likely audience is Job #1 in direct marketing. If you’re not talking to the right person, then nothing you say or do will resonate. Understand these basics about direct mail to invest your marketing dollars wisely:
- To be effective, a mailing list must be current. Outdated B2C lists risk targeting people who may have moved away or who may be deceased, and outdated B2B lists could have you targeting someone who changed jobs or left the company. If someone other than your intended target gets the mail, it may not be relevant, useful or interesting to them and your mail may be headed for the trash.
- Targeting is crucial for the same reasons mentioned above. Your mail should always be relevant, useful and interesting to those receiving it. There are countless demographic and psychographic traits, that when used to target prospects, increase your odds of getting a response.
- It’s commonly accepted in direct mail that without a strong offer, the prospect or customer won’t feel the need to act. Once someone has opened your mail, go ahead and offer something that motivates action.