A Growth Mindset Could Spare Your Small Business from COVID-19

A Growth Mindset Could Spare Your Small Business from COVID-19


Since it first reared its ugly head, COVID-19 has been a consistent disruption. This is especially true in business, forcing an unwelcome pause that has not only threatened the livelihood of countless people all over the world but also interrupting whatever growth that small businesses might have been experiencing. Despite the grim outlook, those that are truly business savvy likely recognize that there are new opportunities for growth and expansion, too. It goes without saying that this is a group that you likely want to be part of, so Allegra Printing invites you to explore the ways you can position your small business for growth, as opposed to just survival.


Look to Innovation

Business survival during tough times like a pandemic entails thinking outside of the box. Embracing available resources and opportunities to innovate could even help your small business grow against all odds.

  1. There’s no dearth of small business resources available today, so if your business has been hit hard by COVID-19, it’s a good idea to check them out.
  2. Of course, it’s always wise to keep looking for a way forward as a small business.
  3. Riding the wave of innovation at this time will not only help your business stay afloat but also prosper for the long term.


Expand Your Toolkit

The pandemic has driven home the fact that going remote can be a great way to do business, but only if you have the right tools and resources to get things done.

  1. There’s no denying the benefits of a shift to remote work for your business, not just during COVID-19, but also in what comes after.
  2. Of course, the main challenge is in maintaining effective collaboration and communication with your team.
  3. Having the best remote work tools will surely help keep productivity high.


Support Continuous Improvement

Pandemic or otherwise, forward-thinking and an eye on improvement are needed in running a successful business, regardless of size.

  1. It’s been said that continuous improvement could be the key to your business’s survival.
  2. Creating a business continuity plan is an important part of this as it keeps you prepared for future disruptions, instead of just responding to one.
  3. Elevating your brand and marketing strategy is also a great way to keep your business in an upward trajectory.
  4. Something as simple as adding a weekly podcast or webinar can boost traffic and even enhance brand awareness. Freelance podcast editing services can make this more affordable and accessible.

Indeed, COVID-19 has already brought the end of some businesses, and it’s nowhere near done at this point. But as long as you keep moving forward, innovating, and improving, your small business may just beat COVID-19 yet.

From printing and graphic design to marketing strategies to digital media services and more, Allegra Printing is ready to help small businesses with all of their communications needs.

Article By Elena Stewart