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Trade shows can be a valuable networking opportunity to meet business contacts and potential new customers. An estimated 99 percentof marketers say that they find unique value from attending trade shows that cannot be replicated elsewhere, such as meeting face-to-face with new prospects. This immediately...

Nonprofit organizations face a multitude of marketing challenges: raising awareness to grow your base of supporters and volunteers, promoting fundraisers and driving new donations . . . all while on a budget. Many strategies boil down to the tactical level of having great signage that both...