Whether you’re considering a trade show appearance, event sponsorship or participation in a local street fair, one of the most desired elements of event marketing – strong attendance – also creates one of the biggest challenges: being noticed in a sea of exhibitors and visitors....
Getting the attention of your potential leads at a trade show is only the first step. The key to seeing financial success from your events is capturing that lead, maintaining their attention and converting them. Following up with prospective customers after an event is the...
If you’ve thought that trade show marketing no longer has a place in today’s highly connected, digital world where you can add new friends or contacts at a click of button, think again. As much as communication changes, nothing has replaced the power of a...