Getting the attention of your potential leads at a trade show is only the first step. The key to seeing financial success from your events is capturing that lead, maintaining their attention and converting them. Following up with prospective customers after an event is the...
An estimated 83 percent of marketers say that promoting brand awareness is a high objective for their trade show booths. With displays in every direction, it is easy to see why brands want to make sure that their visitors have something to remember them by....
Trade shows can be a valuable networking opportunity to meet business contacts and potential new customers. An estimated 99 percentof marketers say that they find unique value from attending trade shows that cannot be replicated elsewhere, such as meeting face-to-face with new prospects. This immediately...