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non-profit marketing Tag

It’s fair to say for most businesses, the eyes of your customers are upon you. Some, in fact, may be taking a closer look to see if you’re “doing the right thing” in terms of social responsibility like nonprofit sponsorships . . . and they’re...

According to Cone Communications, 54 percent of people made a purchase decision that was influenced by a particular cause. When done correctly, cause marketing can have a powerful impact on your brand’s reputation and your success. The struggle for many organizations, however, is determining how...