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Allegra Printing | BC Printing Company Serving Abbotsford, Mission, Chilliwack, Langley, Aldergrove, Maple Ridge, Surrey | marketing
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marketing Tag

For small and mid-sized businesses (SMBs) as well as many organizations and nonprofits, the fourth quarter is prime time to develop your marketing strategy plan for the upcoming year. And it’s the same period when countless other priorities come calling. Few, if any, business owners and...

Whether you’re considering a trade show appearance, event sponsorship or participation in a local street fair, one of the most desired elements of event marketing – strong attendance – also creates one of the biggest challenges: being noticed in a sea of exhibitors and visitors....

While there has never been a shortage of options in logoed merchandise, marketers looking to take their promotions to the next level are seeking an even wider selection with dual- and multi-functionality.A trendy, useful and relevant-to-the-campaign promotional product can add an extra dose of flair...

When formal and informal recognition is built into your company culture, it can help you to attract and retain top performers while deepening commitment to your organization. Using promotional products to recognize employees can lead to increased satisfaction and motivation among your team.Consider that companies...

Nearly 8 out of 10 business-to-business marketers report using video marketing as a content strategy, says a 2016 report from Content Marketing Institute (CMI), though just 62% call it “effective.”The gap is far from surprising. Many marketers test or use content delivery channels, like videos,...

Americans now spend more than 100 hours a year commuting to work, with a nationwide drive time average of 24.3 minutes, according the U.S. Census Bureau. Any way you slice it – for professional or personal reasons – we all get our fair share of windshield...

According to Cone Communications, 54 percent of people made a purchase decision that was influenced by a particular cause. When done correctly, cause marketing can have a powerful impact on your brand’s reputation and your success. The struggle for many organizations, however, is determining how...

Getting the attention of your potential leads at a trade show is only the first step. The key to seeing financial success from your events is capturing that lead, maintaining their attention and converting them. Following up with prospective customers after an event is the...

Trade shows can be a valuable networking opportunity to meet business contacts and potential new customers. An estimated 99 percentof marketers say that they find unique value from attending trade shows that cannot be replicated elsewhere, such as meeting face-to-face with new prospects. This immediately...

If you’ve thought that trade show marketing no longer has a place in today’s highly connected, digital world where you can add new friends or contacts at a click of button, think again. As much as communication changes, nothing has replaced the power of a...