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Allegra Printing | BC Printing Company Serving Abbotsford, Mission, Chilliwack, Langley, Aldergrove, Maple Ridge, Surrey | marketing strategy
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marketing strategy Tag

For small and mid-sized businesses (SMBs) as well as many organizations and nonprofits, the fourth quarter is prime time to develop your marketing strategy plan for the upcoming year. And it’s the same period when countless other priorities come calling. Few, if any, business owners and...

Your brand is your promise. It’s the message that you send to your customers about what they can expect from you. It is an important step in establishing a relationship with customers. Building your brand, however, requires consistency across your marketing channels. Whether your customers encounter...

The massive surge of millennials as powerful buyers in the marketplace has forced companies and industries alike to re-examine everything they thought they knew about marketing. While some skeptics may wonder whether or not this approach is overkill, the fact remains that millennials are the...

Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in place to not only get people to your spring event, but remember you long after it’s...