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Allegra Printing | BC Printing Company Serving Abbotsford, Mission, Chilliwack, Langley, Aldergrove, Maple Ridge, Surrey | direct mail
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direct mail Tag

Direct mail marketers capitalize on mail’s physical qualities that enable human connection and drive action. While the mailing list will always have the most impact on the success of the campaign, having strong content can improve direct mail ROI by driving greater response. One of the...

Getting your direct mail marketing into the hands of those most likely to buy is job one. And that’s all about your list. Bad data equals poor results. Have a quality list? Then it’s time to drill down to make a great offer with attention-getting...

The massive surge of millennials as powerful buyers in the marketplace has forced companies and industries alike to re-examine everything they thought they knew about marketing. While some skeptics may wonder whether or not this approach is overkill, the fact remains that millennials are the...