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Allegra Printing | BC Printing Company Serving Abbotsford, Mission, Chilliwack, Langley, Aldergrove, Maple Ridge, Surrey | branding
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branding Tag

“Building a brand is hard; it takes many, many positive actions to establish a unique position in the marketplace,” says Dave Taylor, founder of Taylor Brand Group. Competitive analyses, strategic planning and smart investments aside, sometimes seemingly small mistakes undermine the best of a brand’s...

Retailers who discount color psychology and its influence on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgment about your retail environment and its products within 90 seconds. How much of that first impression is based...

Your brand is your promise. It’s the message that you send to your customers about what they can expect from you. It is an important step in establishing a relationship with customers. Building your brand, however, requires consistency across your marketing channels. Whether your customers encounter...