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Marketing Planning

Start with the end in mind


Successful marketing starts with the end in mind. What do you want to accomplish?


What does success look like for your organization? Whether it’s a printed piece, a direct mail campaign, creative branding that sets you apart, online marketing, new signs and displays or a combination of marketing services, we’ll use the components that make the most sense to meet your goals.


When you need to multiply leads, drive customer retention, build brand awareness or increase sales, talk to us. Let’s work together to develop a strategic campaign or a comprehensive marketing plan designed to deliver measurable results.



In today’s multi-channel marketing world, random acts of marketing are simply not good enough. To get noticed, you need strategic marketing that’s highly targeted to reach the right people with the right message, at the right time and in the right place.


The best marketing plans, once in place, are measured for effectiveness. The results may show where you need to modify your tactics to ensure the path you’re taking is the right one. This is how strategic planning and testing improves your overall return on investment (ROI).



The good news is none of this is as complicated as it sounds. Do you need to develop a lead generation campaign, improve customer retention rates or better understand your customers? Allegra will help by conducting a full market analysis that helps you identify and find the right prospects. Then, we’ll work with you to define the marketing strategy and channels that work best for you. Finally, we’ll put in place the measurement tactics that will help you understand how and why it’s working.


Take advantage of your one-stop resource that is dedicated to making all your communications more efficient and effective. From optimizing the impact of a single printed piece to creating a complete yearly marketing plan, you’ll have a strategic business partner, every step of the way.


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