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Marketing

Hi. Yes, it is that time of the year, when we are eagerly waiting for the start of 2021. We hope you are continuing to stay safe and taking care of your near and dear ones. At Allegra, we have put together a series of short...

Greetings from Team Allegra! As summer starts to spread its sunshine, we hope you are continuing to stay safe and taking care of your near and dear ones. We have titled the series “Marketing in Challenging Environments.” For many of you, these might not be new...

Dear Fellow Canadians These times are unprecedented. It is an anxious time for all of us. We want you to know that we are doing everything possible to ensure you can keep counting on us. Our mission is to help your business grow through the work...

Before we can focus on the solutions, we need to identify the problems. One of the highest reported reasons for a poor conversion rate is due to the ‘Lead Data Quality’ with a low quantity of leads following closely behind. Of course, finding quality leads can...

According to a 2017 report from Content Marketing Institute and MarketingProfs, 8 out of 10 business-to-business organizations say lead generation will be a content marketing goal over the next year. Other channel marketers – direct mail, email and digital – traditionally agree lead generation is...

All businesses survive and thrive on their ability to generate new leads and turning those leads into qualified prospects. With 2017 right around the corner, now’s the time to revamp your lead generation strategy for the coming year. According to HubSpot, marketers report that lead generation...

For small and mid-sized businesses (SMBs) as well as many organizations and nonprofits, the fourth quarter is prime time to develop your marketing strategy plan for the upcoming year. And it’s the same period when countless other priorities come calling. Few, if any, business owners and...

It’s fair to say for most businesses, the eyes of your customers are upon you. Some, in fact, may be taking a closer look to see if you’re “doing the right thing” in terms of social responsibility like nonprofit sponsorships . . . and they’re...

Whether you’re considering a trade show appearance, event sponsorship or participation in a local street fair, one of the most desired elements of event marketing – strong attendance – also creates one of the biggest challenges: being noticed in a sea of exhibitors and visitors....

A word to the wise when marketing to millennials: They have to see it to believe it. As regular viewers of visual content like videos, live streaming and Snapchat, this large and influential generation are challenging marketers to re-think their tactical plans to get a...