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Hi. Yes, it is that time of the year, when we are eagerly waiting for the start of 2021. We hope you are continuing to stay safe and taking care of your near and dear ones. At Allegra, we have put together a series of short...

Greetings from Team Allegra! As summer starts to spread its sunshine, we hope you are continuing to stay safe and taking care of your near and dear ones. We have titled the series “Marketing in Challenging Environments.” For many of you, these might not be new...

Dear Fellow Canadians These times are unprecedented. It is an anxious time for all of us. We want you to know that we are doing everything possible to ensure you can keep counting on us. Our mission is to help your business grow through the work...

Before we can focus on the solutions, we need to identify the problems. One of the highest reported reasons for a poor conversion rate is due to the ‘Lead Data Quality’ with a low quantity of leads following closely behind. Of course, finding quality leads can...

Direct mail marketers capitalize on mail’s physical qualities that enable human connection and drive action. While the mailing list will always have the most impact on the success of the campaign, having strong content can improve direct mail ROI by driving greater response. One of the...

According to a 2017 report from Content Marketing Institute and MarketingProfs, 8 out of 10 business-to-business organizations say lead generation will be a content marketing goal over the next year. Other channel marketers – direct mail, email and digital – traditionally agree lead generation is...

Life affirming, zesty and lush. The Pantone Color Institute recently announced its Color of the Year for 2017 as Greenery, a refreshing and revitalizing shade that’s symbolic of new beginnings, according to Pantone. Will Greenery find its way into your color print communications in the...

It’s pretty safe to say there are few things on which you’d be unable to affix your company name or logo. But just because you can, doesn’t necessarily mean you should! To narrow it down in terms of practicality, the types of promotional products, branded...

Having a strong online presence is a critical component of a marketing strategy for most organizations, regardless of business size or industry – in particular, for those who rely on local customers. In fact, Google revealed that 97% of consumers use the web to search...

All businesses survive and thrive on their ability to generate new leads and turning those leads into qualified prospects. With 2017 right around the corner, now’s the time to revamp your lead generation strategy for the coming year. According to HubSpot, marketers report that lead generation...