Direct mail marketers capitalize on mail’s physical qualities that enable human connection and drive action. While the mailing list will always have the most impact on the success of the campaign, having strong content can improve direct mail ROI by driving greater response. One of the...
According to a 2017 report from Content Marketing Institute and MarketingProfs, 8 out of 10 business-to-business organizations say lead generation will be a content marketing goal over the next year. Other channel marketers – direct mail, email and digital – traditionally agree lead generation is...
Life affirming, zesty and lush. The Pantone Color Institute recently announced its Color of the Year for 2017 as Greenery, a refreshing and revitalizing shade that’s symbolic of new beginnings, according to Pantone. Will Greenery find its way into your color print communications in the...
It’s pretty safe to say there are few things on which you’d be unable to affix your company name or logo. But just because you can, doesn’t necessarily mean you should! To narrow it down in terms of practicality, the types of promotional products, branded...
Having a strong online presence is a critical component of a marketing strategy for most organizations, regardless of business size or industry – in particular, for those who rely on local customers. In fact, Google revealed that 97% of consumers use the web to search...
All businesses survive and thrive on their ability to generate new leads and turning those leads into qualified prospects. With 2017 right around the corner, now’s the time to revamp your lead generation strategy for the coming year. According to HubSpot, marketers report that lead generation...
From logo gifts to personal notes, regular customer appreciation activities are an essential part of doing business. Without a doubt, reviews – good and bad – spread fast. Positive word-of-mouth (42%) is even more important than a sale or promotion (34%) when considering what’s most...
Health and wellness promotional products are strong contenders among the year’s trendiest logoed items. That’s great news for marketers in search of a memorable giveaway that offers people what they value most: practicality. Seventy-seven percent of Americans and 82% of Canadians say the top reason...
For small and mid-sized businesses (SMBs) as well as many organizations and nonprofits, the fourth quarter is prime time to develop your marketing strategy plan for the upcoming year. And it’s the same period when countless other priorities come calling. Few, if any, business owners and...
It’s fair to say for most businesses, the eyes of your customers are upon you. Some, in fact, may be taking a closer look to see if you’re “doing the right thing” in terms of social responsibility like nonprofit sponsorships . . . and they’re...